About Me
Who I Am
did not start my career expecting to lead design organizations.
I started close to the craft, working through the details of product design, interaction, and execution. Over time, what pulled me forward was not only the work itself, but the conditions around it.
Why did some teams move with clarity while others struggled?
Why did some products come together well while others felt disconnected?
How could design have more influence earlier, not just make things better at the end?
That curiosity shaped the kind of leader I became. I help organizations improve how design, product, and engineering work together so teams can make better decisions and deliver stronger customer experiences.
How I Think About Design Leadership
I tend to look beyond the screen and focus on the system around it.
How are decisions being made?
Where are teams getting stuck?
What is slowing progress or creating unnecessary complexity?
Most of the environments I step into are moving fast, but not always aligned. There is usually strong talent, good intent, and a lot of activity. What is often missing is a shared understanding of what matters most and how to move forward.
That is where I tend to focus my energy: helping teams create clarity, align around priorities, and build better ways of working so great products become easier to deliver consistently.
Where I’ve Applied This Work
Most of my career has been spent in organizations that were growing, changing, or trying to improve how they build products.
In my current role at PNC, I lead mobile experience design for Retail Digital and Payments, supporting millions of active mobile banking customers. The work is focused on modernizing core banking experiences, improving how teams operate across design, product, and engineering, and helping create more consistent outcomes across a large, complex environment.
At Capital One, I worked within a large design organization focused on improving how human-centered design was practiced across the company. The work was less about one product and more about helping teams apply better thinking, improve experience quality, and operate more consistently across hundreds of designers.
At ooVoo, the challenge was different. The company was highly focused on technology, but the product experience was not meeting user needs. I helped shape a more user-centered product strategy, built and led a distributed design team across New York, Israel, and Canada, and supported a period of growth that brought more than 100 million new users to the platform.
Earlier in my career at Bottle Rocket, I worked on digital products for major brands. That experience shaped how I think about craft, collaboration, and what it takes to deliver high-quality work in fast-moving environments.
How I Show Up as a Leader
I try to keep things clear and grounded.
I ask a lot of questions to understand what is really happening, not just what is being presented. Most product and organizational challenges are not surface-level, and taking time to understand the root of them usually leads to better decisions.
I work closely with product and engineering partners because strong outcomes rarely come from one function alone. Alignment matters more than ownership.
I also care deeply about the people doing the work. Clear direction, trust, and support go a long way in helping teams do their best work.
Where I Create the Most Impact
I tend to create the most impact in environments where:
Teams are working hard, but not always aligned.
Product direction is still evolving.
Design has influence, but is not fully integrated into decision-making.
The organization needs stronger connection across strategy, execution, and delivery.
That is where I can help bring clarity, strengthen partnerships, and create momentum.
When those things start to click, the work improves. More importantly, the way teams operate improves. Decisions get easier, collaboration becomes more natural, and the product experience starts to feel more connected over time.
What I Am Focused On Now
At this stage in my career, I am most interested in helping organizations that are growing, evolving, or rethinking how product and experience design contribute to the business.
I am especially drawn to environments where there is an opportunity to strengthen leadership, improve how teams work together, and build experiences that feel intentional, useful, and meaningful to customers.
That is where I do my best work.
Outside of Work
Outside of work, I spend a lot of time cooking. I like trying new things, figuring out what works, and just being in the kitchen. Most of that time ends up being with my family, usually cooking or eating together, with our two Frenchies always hanging around nearby.
I have gotten into restoring and cooking with cast iron over the years. It is a slower process and takes some patience, but I enjoy that part of it. There is something satisfying about taking care of something over time and getting it to a place where it works the way it should.
Voice acting has also been a part of my life for a long time. It is a completely different creative outlet, and it has given me a different appreciation for storytelling and how you connect with people in a way that feels natural.